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Automotive Event – The Toyota C-HR Dynamic Press Launch

Automotive Event – The Toyota C-HR Dynamic Press Launch

Published: 22/01/2024 | Written by: Michael Reinbold

In the paradise of Ibiza, the picturesque W Ibiza Hotel became the stage for an automotive spectacle—the Dynamic Press Launch of the new Toyota C-HR. The full power of Well Deserved as an event agency was required to hold this unique event to the complete satisfaction of all involved. Over a period of two weeks, more than 600 journalists from across Europe came to Ibiza to get a first look at the new vehicle. Against the stunning backdrop of the Mediterranean, this exclusive event promised an intense experience where innovation and the luxurious ambiance of the W Ibiza Hotel seamlessly intertwined. Let us take a look at the key highlights that made this automotive event truly unforgettable.

1. The Venue: W Ibiza Hotel

The W Ibiza, renowned for its contemporary design and upscale atmosphere, provided the perfect location for this Automotive Event. Nestled on the shores of the Mediterranean, the hotel’s sleek architecture complemented the avant-garde design of the Toyota C-HR, creating an environment that reflected the fusion of sophistication and cutting-edge automotive technology. Inside the hotel, interactive displays and many more branding elements adorned the lobby, providing a deeper insight into the technological advancements of the C-HR and enabling guests to immerse themselves in an exclusively created atmosphere right from the beginning.

2. Lineup & Test Drives

Guests were greeted with a curated display of the Toyota C-HR lineup in the hotel’s expansive parking. The vehicles, gleaming under the Ibiza sun, showcased the evolution of Toyota’s design language, blending innovation with a touch of elegance. Journalists were invited to explore the cars up close, immersing themselves in the striking details that set the new C-HR apart. Toyota took the immersive experience a step further by offering test drives along the scenic roads of Ibiza. Attendees had the opportunity to feel the power of the C-HR’s engine, experience its responsive handling, and appreciate the comfort of its interior. The winding coastal roads provided the perfect backdrop for showcasing the car’s performance capabilities.

3. The Press Presentation

To enrich the experience, the car presentation was being held in the fully converted lounge area of the hotel. The branding visuals seamlessly integrated with the overall design, creating a cohesive and impactful brand narrative. Equipped with state-of-the-art audiovisual systems, including high-definition screens, immersive sound, and dynamic lighting, the space transformed into a multimedia spectacle. During the presentation, journalists had the chance to delve deeper into the thought process behind the car’s creation, gaining insights into the meticulous craftsmanship and technological innovations that make the C-HR a standout in its category.

4. The Rooftop Dinner

The rooftop of the W Ibiza transformed into a sophisticated setting for an exclusive dinner. With panoramic views of the Mediterranean as a backdrop, guests were treated to a culinary journey that mirrored the innovation of the C-HR. The intimate dinner setting fostered conversations about the day’s events, creating a relaxed atmosphere where industry professionals, journalists, and Toyota representatives could connect.


Behind the curtain of this automotive event Well Deserved was involved in almost every aspect, to ensure that the customer’s wishes and requirements are met and the event is setting new standards.

The key aspects of our involvement were:

  • Design & Setup: The W Ibiza, while a stunning venue, required thoughtful design and setup to transform it into a fitting stage for the Toyota automotive event. Our creative touch was evident in the visual elements, from the branding elements inside the hotel to the rooftop dinner setup.
  • Auditory & Visual: The auditory and visual experiences during the presentation were finely tuned by us.  The visual elements of the presentation, including lighting and multimedia displays, were orchestrated to complement the sleek design of the C-HR.
  • Rooftop Dinner: With the rooftop dinner setup we created a sophisticated and intimate ambiance. From table arrangements to lighting and the selection of the DJ, every element was carefully curated to enhance the overall experience.


The dynamic press launch of the new Toyota C-HR at the W Ibiza Hotel was a perfect example in blending automotive innovation with the allure of a luxurious setting. Against the backdrop of the Mediterranean, the lineup showcase, test drives, auditory car presentations, and rooftop dinner combined to create an unforgettable experience. Toyota’s commitment to elegance and innovation echoed through every aspect of the event, setting a high standard for automotive press launches. The W Ibiza, with its chic ambiance, played the perfect location, ensuring that the launch of the C-HR would be remembered as a celebration of automotive excellence in a breathtaking setting. As automotive events continue to evolve into immersive experiences, the role of event agencies like us becomes increasingly crucial, ensuring that the spotlight remains firmly on the product while the event itself becomes a memorable masterpiece.


Contact Information
To start planning your unforgettable automotive event in Ibiza with Well Deserved, contact us directly.

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